Brick by Brick by David Robertson and David Breen

Do you love Legos, are you in business, do you want to a real world case study of how a corporation is able to reinvent itself to become the best Toy company in the world?

If yes, this is the book for you.  It's such a great read, from reading tidbits about Lego history, it's products and how management was and is able to adjust with the time and to risks to grow the company.

Legos...plastic blocks that can form millions of combination based on your creativity...in today's world of internet, everything has to be fast, it's great that a company that cater to real physical play is not only thriving but kicking butt.  My kids love Legos and they play it day and night and most of all, I love they are able to use their creativity to create things from these square/rectangle blocks.

This book is a must read not only for Lego fans but business people.  Case study of how an organization took risks, failed, took them again.  How Lego is able to envision what it's products can do and capitalize on it and how you can never discount luck in your business.

Great book, good read.




Brick by Brick


I received this book from Blogging for Books for this review